13 Jan 2022
To stand out in this crowded online space, you need to understand the latest technologies and trends in web design, as well as consumer behaviours and expectations.
In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion. To attract and engage this growing base of online users, websites are being created at a rapid pace. In 2010, there were a little over 210 million websites. Today, there are over 1.8 billion.
To stand out in this crowded online space, you need to understand the latest technologies and trends in web design, as well as consumer behaviours and expectations. To help, we’ve covered the most essential web design statistics. Let’s get started.
1. 0.05 seconds, is how long it takes for users to create an opinion about your website.
When a visitor reaches your website, you have a frighteningly small window to make a good impression and grab their attention. A study conducted by Behaviour and Information Technology found that it takes only 50 milliseconds for users to form an opinion about your website and your business.
2. 94% of first impressions of a website are related to the design.
For many companies, the first interaction customers have with their business is via their website. According to a study published on Research Gate, around 94% of first impressions are design-related. That’s why it’s so important for businesses to get it right when it comes to web design.
3. 70% of small businesses don’t have a call to action button.
Fancy website design elements are all well and good, but if you don’t have a call to action, your website is unlikely to convert as well as you’d like. However, calls to action are one element of web design that many businesses overlook. Reportedly, 7 out of 10 small business websites don’t include a call-to-action.
4. 50% of internet users say that website design is a crucial factor in formulating an opinion about a brand.
Unsurprisingly, the way your website is designed can have a big effect on what people think about your business.
A study published by PR Newswire found that over half of internet users said web design was a crucial factor in formulating an opinion about a business. So, a well-designed website really can do wonders for your business.
5. Websites that load slowly cost retailers £1.600,000,000 in lost business.
A new report by Fasthosts uncovers the reality behind a slow performing site. The survey data reveals that over half of Brits claim a slow webpage is the key reason for abandoning an online purchase and just under half refuse to revisit a website following a bad experience, making it double difficult for sluggish e-commerce sites to win their audience back.
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6. 48% of website visitors believe companies who don’t have a responsive website don’t care.
Consumers tend to have issues with companies that don’t optimise for mobile. According to the statistics on the web design services industry, 48% of consumers think companies that don’t optimise for mobile don’t care enough. This could mean many things, but in hindsight, it’s not a reputation that companies should go for.
7. 74% of conversion rates can be boosted by reducing the load time of a website from 8 seconds to 2 seconds.
According to Shopify Studies, “47% of consumers expect to wait no longer than two seconds for a web page to load. After that, consumer tolerance wears and 40% of visitors will abandon a web page if it doesn’t load in less than three seconds”
By improving a mobile site’s page speed from 8 seconds to 2 seconds, “conversion rate could increase by 74%.”
8. 47% of internet users expect a web page to load in less than 2 seconds.
When it comes to web design, it’s not just about how the website looks but also how it performs. Just a one-second delay in your page’s loading speed reduces page views by 11% and decreases customer satisfaction by 16%.
Moreover, the website design industry statistics show that 47% of people give up on a website that takes more than two seconds to load.
9. Video Content is 53x more likely to reach the first page of Google.
According to Smallbiztrends by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Furthermore, pages with videos are 53 times more likely to rank on Google’s first page. Unbounce tells us that using videos on landing pages can increase conversion by 80%.
10. 74% of users are more likely to return to a mobile-friendly website.
The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase. A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).
So there you have it – 10 interesting facts and design statistics that tell us more about the state of web design.
The importance of web design is a big deal. So be sure to consider these statistics when evaluating your approach to web design.
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