5 Mistakes To Avoid When Developing A Mobile Application

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14 Oct 2021

Jonathan Ward

So, how do you ensure that your mobile application stands out from the crowd? First step in achieving this is avoiding the typical mobile app development mistakes business owners make.

There are a whopping 6.37 billion smartphones users in the world today. That means that 80.76% of the worlds population is using a smartphone. So, it’s no surprise that the mobile application industry is thriving. App usage and smartphone penetration are still growing at a steady pace, without any signs of slowing down I the foreseeable future. No factor in 1.14 billion tablet users worldwide, which is a number that has gown about 36% over the last 6 years. This is encouraging news for anyone who plans on developing an app.


A mobile application can be an indispensable asset for your business. It can support you with upgrading your sales, income, inside business processes and help to optimise your marketing efforts. Furthermore, having a mobile application that optimises simple tasks means you can focus your efforts in other areas of the business. 

However, it is not as simple as you might think? Statista reports that there are already 2.2 million apps available for download on the Apple App Store and 2.8 million on the Google Play Store. Plus, a further 1.1 million apps on the Windows Store and Amazon Appstore.  

So, how do you ensure that your mobile application stands out from the crowd? First step in achieving this is avoiding the typical mobile app development mistakes business owners make.

Top 5 Mobile Application Development Mistakes To Avoid

1. Inadequate Research

Don’t just develop a mobile app because everyone else has one. Mobile Application Development is time-consuming and it can be an expensive process. If no one ends up using the app you’ve created, it could put a financial strain on your business. Business owners need to carry out adequate market research before deciding to develop a mobile app. When it comes to developing an app, thorough research can help you save a good deal of money. Think of the primary objective of your app, the nature of your business, target audience, completion and USP (Unique Selling Point). You need to have a clear idea of who your target audience is and the features that will appeal to the apps users, you need to know it all. Carrying out proper market research will give you a clear goal moving forward.

2. Setting An Unrealistic Budget

Setting a non-realistic budget is another mistake people commonly make. Developing a custom mobile app usually mens hiring a team of experts, developers, designers and app marketing specialists. The process can take anywhere from a few weeks to several months to complete based on the features,  functionalities and overall complexity of the project. With added emerging technologies such as AI, VR and AR can make the development process even more complicated and time-consuming. Perform market research by acquiring notes from different companies, this will give you an idea of what you will potentially spend. Building a mobile app for your business is no small expense. There are some cheaper options available, but they don’t guarantee the best results. Make sure you discuss requirements and objectives with the developer before finalising the budget. 

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3. Bad User Experience

The user wants a satisfying experience with each and every use. Many applications tend to frustrate users by displaying intrusive advertisements or unnecessary functions such as repeatedly asking the user for permission for things. User experience plays a vital role in an apps success. Make sure the app design and functions are fluid, straightforward and easy to navigate. Don’t add too many features and functionalities. Build an app with an end user objective in mind, not the one that just serves your business objectives. The most rewarding mobile apps are the ones that accomplish primary business purposes whilst delivering excellent user experience. 

4. Not Communicating Mobile Application Requirements

It is imperative to clarify and communicate your exceptions from the beginning. The best way to avoid confusion, delays and unexpected costs is to explain everything you require to the developer. Using visual aids will hep with this process. Start by creating flow charts, diagrams and sketches of the screens so that the designers and developers get a general sense of the project. By loosely mapping out each element and outlining which screens should appear after which activities will help establish a realistic budget and timeline. 

5. Not Developing a Cross-Platform Strategy 

Not developing a cross-platform strategy is another common mistake. Gone are the days when it was the savvy choice to build only for a single platform. Today, developers can use single source code to deploy on multiple platforms (IOS and Android) By using frameworks such as Flutter, Ionic and React Native, developers can build cross platform applications.  Although there are a couple drawbacks when developing a cross-platform mobile app, such as marginally decreased performance but it is a fantastic option. Particularly if you have a limited budget. 

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Final Thoughts

The mobile applications sector is set to experience exponential growth shortly. Furthermore, mobile app development is going to be one of the significant investments of your company. So focus on best practices and avoid common mistakes to ensure your mobile is a success. 

Additionally, developing a mobile app is an ongoing process. There will be multiple revisions until you get the final app ready to launch. It’s all about making things better step by step. And, when you have an experienced team of developers, you can reach a successful app much faster. 

Why Choose Reach Studios?

Our development team will assist you throughout the journey. From the initial strategic meetings and concept stages to development testing and app store launches. Reach Studios centre the whole relationship and process with our clients around an agile methodology. Reach personally pioneer in development quality and high standards. We have a specialist for each process in the application project. The team have developed award-winning mobile applications on iOS and Android along side the likes of companies such as Lush, Honda and Marks & Spencer. 

Connect with us and build your mobile application effectively without errors.  

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