6 eCommerce Website Design Trends to Look Out for in 2022/23!

Online Shopping on eCommerce Website

10 Aug 2022

Jonathan Ward

To help you stay competitive in the eCommerce space, we present you with a list of the 6 hottest eCommerce design trends to look out for in 2022/23!

The world of eCommerce has changed dramatically over the past decade. From Amazon to Alibaba, online shopping has become integral to our lives. In this article, we’ll look at how eCommerce website design will change in the next 10 years.

­­­1.   Mobile First

Mobile first is one of the biggest changes in eCommerce website design. It means that mobile users should be prioritized above desktop users. This trend is especially true when it comes to eCommerce sites. Mobile shoppers spend more than twice as much money per visit compared to desktop shoppers. You’ll miss out on big opportunities if your eCommerce site isn’t responsive on mobile or web apps. 

2.    AI-Powered Customer Service

Artificial Intelligence (AI) and machine learning make it possible for the customer to have automated, personalized shopping experiences. AI continuously collects data on how customers shop, buy, and what they’re looking for in a product or service. It’s a piece of technology that really can’t be replicated in-store. These chatbots will help customers with anything from finding products to booking appointments. They will also provide personalized recommendations based on what the user wants.

3.   Voice Search

Not only do more people own smart speakers, but they also rely on voice assistants to complete daily tasks. Current statistics show that 41% of adults use voice search at least once per day. As more homes adopt smart speakers, more consumers will utilise voice search to shop online, order food and organise their lives. The rise of voice search creates an opportunity for eCommerce businesses in terms of keywords and content.

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4.   Virtual Reality

VR has been around since the 1980s, but it wasn’t until recently that it became widely used. Now, virtual reality is being used by websites to create more immersive online shopping experiences. Users can “try on” clothes or jewellery and see how they look in different settings. This can help reduce buyer’s remorse, as people can be sure they like an item before they buy it.

5.   Chatbots

Chatbots are becoming more popular as businesses realise how much they can benefit from them. They interact with online shoppers much like an in-store sales associate would do. Today’s shoppers want to be able to find and buy a product in just a few clicks, and if they can’t, they get frustrated. This is where chatbots could step in and save the sale. Chatbots are becoming more popular as people become more comfortable using them. This is because they are easy to use and can answer questions quickly. A chatbot can also be programmed to understand natural language and respond appropriately. They’re also becoming easier to use thanks to advances in artificial intelligence.

6.   Headless CMS

Tech innovation made way for an array of amazing platforms and features, like smart voice assistants and virtual reality. While having multiple platforms is beneficial in increasing your reach, integrating them into one system can take a toll on the management of your server aside from it being time-consuming and complex. Enter, headless commerce. Headless commerce is the process of detaching the various user interfaces (front-end) from the server-side (backend). Doing so allows you to design and customise key functions in your digital ecosystem—websites, microsites, multiple apps, and VR or AR features—and customise them in the most efficient way while keeping your backend intact.


Okay, so there are a lot of exciting things happening in eCommerce. Technology and people are always evolving, and since eCommerce brings it all together, we are always going to be looking toward the future. One thing is for sure, is that it’s never too late to jump right in, learn something new, and evaluate if it’s right for your business. For now, consumers are in the driver’s seats and eCommerce businesses will be customizing the journey ahead for them.

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We have experienced the ever-changing eCommerce trends over the last 10+ years from both a visual aspect through to technological developments. Our projects have allowed us to gain real insight into user trends, device changes, exposure to more market places and integration into retail-based applications which help assist your site and team.

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