eCommerce Web Design Agency

woman shopping on eCommerce store

23 May 2022

Laura Jones

These days we do pretty much everything online – and that includes shopping. Therefore, there’s never been a better time to have an eCommerce store.

eCommerce Web Design Agency

These days we do pretty much everything online – and that includes shopping. Therefore, there’s never been a better time to have an eCommerce store.

If you are selling anything, whether that be luxury watches, tiling tools, or something in between – you need to hop onboard the eCommerce website train.

Website Design eCommerce

Web design is crucial when crafting an eCommerce website. First-rate eCommerce web design is all about using the right colours, fonts, images, words, and graphics to persuade visitors to make a purchase. Your eCommerce website and store design should capture the attention of potential customers. As well as provide an outstanding user experience, and present your brand in the best possible light.

eCommerce Website Design

You never get another chance to make a first impression, so make it count the first time round!

Much like a brick-and-mortar shop, if you stepped in for the first time and saw a messy, disorganised shop floor, you would most likely form a negative opinion and choose to leave. The same goes for online stores. Imagine if you landed on a webpage that had a sloppy layout with low-quality images and hard to read fonts, what would your opinion be?

Studies have shown that you have a grand total of 50 milliseconds to make a good first impression when someone visits your website. Despite the time spent on writing great copy text, sourcing or developing exceptional products and providing excellent customer service, research has shown that three-quarters of users judge a company’s credibility based on its website design and more than 80 per cent of first impressions are related to design.


  • 75% of users admit to making judgements about a company’s credibility based on the design of their website.
  • 94% of B2B customers search the web before making a purchase decision
  • 85% of website users’ first impressions are design-related.

Design can also greatly impact revenue and profitability beyond first impressions. For example, slight changes in colour and text of a ‘Buy Now’ button can have a big influence on conversion rates. These types of small, subtle changes may only boost a conversion rate by 1 or 2 per cent. Yet, those small changes add up to a lot over the course of a year. A 2% increase in £100,000 in annual revenue is £2,000 per year. Small improvements in conversion rates can pay a big dividend over time

Furthermore, great design can help you connect with customers on a deeper level in the long run. The most obvious example of this would be Amazon’s (the largest eCommerce company in the world) logo. It appears on their website, advertising material, packaging, and a whole host of other materials. Maintaining a consistent design across a company’s social media channels, website, advertising campaigns and physical products can help build and maintain product and brand awareness among consumers, this ultimately boots repeat sales.

Online Retail Website Development

We create high performing web stores built on leading platforms, Magento, Shopify, BigCommerce, WooCommerce and Aero Commerce.

Don’t just take our word for it. See for yourself the beautiful results we produce for our clients every day.

DNA Lean Case Study
DNA Lean
Trimtraders & Tiles
Watches Of Wales
Watches of Wales

eCommerce Development Agencies

If you are looking to replace or update your current store or are thinking about a brand new one, we can advise you on branding, order management, payment processing, security, and much more. We provide eCommerce solutions for all industries and sites of various complexities.

Combining our expertise in information technology, website design and eCommerce development, Reach Studios helps retail companies, distributors, manufacturers, and wholesalers drive their customer’s satisfaction, boost sales, and expand their audiences. We strive to create eCommerce solutions that are technically sound whilst being eye-catching which allows your company to stand above the rest in the eCommerce market.

We have a range of eCommerce platforms we can utilise. From Magento and Shopify to a bespoke custom development depending on your requirements. No matter which platform you require or bespoke build we can develop: Split Testing (A/B), multiple UI views, UX development and research, increased conversions, bespoke integrations, stock systems, complex bundle products, multiple stock location, couriers, payment gateways, customer notifications, tailored digital marketing, customer analytics, marketplace integrations, organic SEO, multi-site, reports, training and more!

Working with several platforms enables us to provide you with the best possible advice on which is the right platform for you and your business. We’ve got strong experience and partnerships with some of the biggest names in e-Commerce.

Our knowledge and understanding of eCommerce is excellent. However, what sets us apart from our competitors is our ability to build custom integrations and extensions, software, applications, and custom APIs.

Web Design Agencies Near Me

Our agency is based in Sheffield, United Kingdom. But, that doesn’t mean to say we can only help you if you are local to the area. We have had the pleasure of working with companies from across the globe. Including, New Zealand, Australia, the USA, and Europe.  

Let’s talk about your eCommerce needs. Contact us today.


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