Content is the material your customers consume, it is there in order to answer your audiences’ questions. SEO is what makes your content visible, although SEO stands for Search Engine Optimisation it is as much about people as it is about search engines themselves. It is the art of understanding what people are searching for online, the answers they are seeking, the language they are using and the type of content they wish to consume. The last element in this marketing trifecta is your designed sales literature. Sales literature is how you convey your brand. It speaks directly to your audience. It delivers the right amount of information at the right time. It educates your customers and in turn helps them make an informed purchase. By combining these three elements you are sure to have a more successful website, increased conversions, and a reinforced brand identity.
Reach Studios are a full mix marketing agency located in Sheffield, we provide tailored and bespoke solutions which will make your business thrive. We believe that content marketing, SEO and well-designed sales literature are the key to capturing the attention of new customers.
Content Marketing and Blogs
The phrase “Content is King” first came about in 1996 and was the title of an essay written by Bill Gates. It was an essay on the future of the internet as a marketplace for content. Fast forward 25 years and that small phrase is still very much relevant. Well designed, well written content is the ‘new LBD’ of marketing. It is designed to attract people instead of interrupting them. It is more about your customers than it is about yourself. Distributing valuable, relevant and consistent content will attract and acquire a clearly defined audience.
A great place to start with any content marketing strategy is blogging. A blog is one of the most frequently updated parts of your site. The main purpose of a blog is to help your readers, establish yourself as a thought leader, someone they can trust, someone to guide them through whatever challenges that face them as it relates to your area of expertise. Posting and distributing well written pieces covering topics that people want to learn about will keep readers engaged, it is also a way in which you can entice potential customers/clients and start to build your brands audience whilst gaining trust and loyalty. Blogging is a fantastic tool when building a content marketing strategy, it is capable of increasing traffic to your site, increasing the overall activity levels on your site. It allows you to build an organic back link profile and, finally, a blog provides a platform for you to share your unique brands voice.
Increase Website Traffic with SEO
Search Engine Optimisation (SEO) is an essential technique for anyone who wants a better search engine ranking. SEO can improve the amount of traffic your website sees by making sure your website features on relevant searches. Higher ranking on the search engine results pages means increased visibility, increased visibility means more traffic which means more opportunities to convert prospects into customers. 33% of clicks go to the first ranking page, the first five results get over 75% of all clicks. So, if you want more people to find your website through a search engine then implementing SEO practices are a must.
SEO is made up of several different elements, these include:
- Keywords – Well researched, carefully chosen keywords that are thoughtfully nestled within your content. You can also use keywords to optimise all your titles, URLs, and other on-page SEO elements.
- Content – Vital for reaching and engaging customers. Your content must be educational, but also interesting, relevant, engaging, and shareable. Content comes in various forms, including:
- Web Page Content
- Social Media Posts
- Local Listings
- Off-Page SEO – This refers to optimisation that happens away from your website, such as back linking profiles. Back links are links to your site from external sources. Back links tell search engines that your site is valuable, high-quality and authoritative.
- Local SEO – 57% of all searches are carried out using a mobile device, by using local keywords, phrases and location tags will boost you chances of being found by local customers.
- Search Engine Marketing (SEM) – SEM describes paid marketing efforts. This includes things like Google Adwords, Social Media Ads, Pay-Per-Click Ads and Display Ads.
SEO accomplishes so much more than vanity metrics. When done well, it helps real businesses achieve real goals for their success.
Printed and Digital Sales Literature
If you thought you had to choose one, you are mistaken. By combining the two it allows you to effectively build trust, eliminate confusion and boost your ROI (Return On Investment). We believe the most successful companies use both printed and digital media to engage with their target audience. By covering all bases you are ensuring your content is reaching all corners of the market, it is marketing to the max.
It is a myth that printed marketing is dead, digital content isn’t always the best avenue, particularly when it comes to B2B. When pitching to other businesses on why they need you as a supplier for what their company needs, giving out brochures and leaflets showcasing what services you offer might be more appropriate. Remember to include your social media handles and website on your printed material directing people to visit your online channels, utilise things like QR codes, make both mediums work in conjunction with one another rather than it being Digital vs Printed. By bridging the gap between the traditional and digital world, the opportunities for the business can be endless.
Are you looking to push your marketing strategies to the next level? Reach can offer a wide variety of services including animation, illustration, design for print, brand development and a whole host of online marketing solutions from organic SEO, social integration, analytics, e-shots, paid advertising and more.