7 Sep 2022
Are you looking for ways to increase sales on your online eCommerce store? Read our top tips to help you do just that!
There is no ‘silver bullet’ or unique formula for success in an eCommerce business but there are several best practices you can follow.
The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are perennial.
We have worked with many successful customers, and here are our top 3 tips to get the most out of your
- Ensuring Mobile Friendly Content
When marketing your eCommerce business, ensuring that all your brand’s organic content, web content and ads are optimised for mobile is crucial. Mobile has overtaken desktop worldwide. Google research shows that visitors are 67% more likely to buy a product or use a service if the site is mobile-friendly.
A good place to start is to ask yourself the following questions:
- Is each clickable element easy to identify and click on, particularly on smaller devices?
- Is the user journey from advert/social content to the product page, checkout, payment, and receipt optimised for mobile devices?
- Do your brand’s images and videos have a readable format for all screen sizes?
By thinking about the above questions, you can ensure your brand’s ads and content are accessible to all users, allowing customers to enjoy a streamlined, enjoyable shopping experience. This greatly increases the likelihood of them completing their purchases.
2. Prioritising Brand Awareness
The number of eCommerce companies is growing each day. However, without increasing brand awareness, you run the risk of losing business to your competitors. Brand awareness is incredibly important for an eCommerce business. It can be the difference between making a sale and losing it.
Customers not only need to be aware of your brand, but they need to be aware of who your brand is. Customers who know your brand should be aware of and understand what your brand stands for. What kind of services and products you offer and be able to recognise your brand’s tone of voice.
For eCommerce brands, this proves to be truer.
Brick-and-mortar stores have the benefit of being able to establish brand personality and a relationship with their customers by creating a fantastic store ambience and practising outstanding customer service. Meanwhile, eCommerce businesses must do all of this via their website, their app and their social content and ads. To do this eCommerce brands need to make sure that every piece of content they release reflects their brand, their ethos, and their story in some way.
3. Optimising Your Website
The key difference between eCommerce stores and brick-and-mortar stores is that eCommerce stores’ shop front is their website.
It takes 50 milliseconds for users to form an opinion of your site. That is 0.05 seconds. The blink of an eye. A snap of the fingers. That is all it takes for a customer to decide whether they are going to explore your site further or leave. That’s why, for eCommerce stores, having the perfect website is essential.
From here the second challenge is in keeping customers on your site long enough to make a purchase. That is where website optimisation comes into play.
To keep customers engaged on your site, shorten consumer purchasing journeys, and ensure your site is responsive, user-centric, and accessible. Make sure your website is fully optimized for tracking, PPC, and analytics.
Website analytics is a useful tool for optimising your website performance by highlighting how users are interacting with your data. Not only does it allow you to understand how well your website is performing, but it provides insightful data about your visitors. You can use this data to your advantage when it comes to future marketing decisions.
Let’s Get Started
As the owner of an eCommerce store, you must make sure your business is always growing. In these fast-changing times, if you are not growing, you’ll find you reach a stagnant state.
It’s crucial to understand what your customers want and to experiment with all the advanced technology available so that you can improve the overall experience for your customer, and ultimately help your eCommerce business expand in 2022.
Want to grow your eCommerce business? Come and chat with the eCommerce experts at Reach Studios.
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