InterContinental Hotel Group
UI & UX style guide built for the InterContinental Hotel Group.
In 2015 we were contacted by InterContinental Hotel Group (IHG) to design a UI and UX style guide for their applications and websites as part of a huge overhaul of brand re-development across their group.
We flew over to Atlanta to meet their development team. We looked at the initial brief and exactly what they wanted to achieve. The brief was to produce a full user interface and user experience guide, working alongside their in-house team. The style guide would ultimately be used on websites and applications for Holiday Inn, Holiday Inn Express, Crowne Plaza and more chains within the group. We then brought all our notes and research back to the UK and began work on the full specification.