Mobile Application Solutions

Native & Hybrid Application solutions

We have the skills and experience to deliver powerful and engaging mobile applications.

From iPhone and iPad on the iOS App Store, through to Smartphone and tablet Android Apps on GooglePlay, our Native application development team have your project covered. We both handle all aspects from concept creation & design through to development and deployment. We have delivered beautiful, usable native applications that will work seamlessly with your users and customers across an ever increasing number of devices.

iPhone

iPad

Android

With an ever increasing number of devices on a multitude of different platforms, it’s important that you understand what you and your customers need; It’s no good building an app specifically for an iPhone if the majority of your users have Android tablets! Let us work with you to understand your target audience and suggest the best way forward with your mobile app solution.

Mobile Application

What is a Mobile Application?

A mobile application or mobile app is a type of software that is designed to run on any handled device such as mobiles and tablets. Mobile apps provide users with a designed interface and promote consumer loyalty. Mobile applications are designed for handheld devices and take advantage of any specialised capabilities they have such as GPS, accelerometer, mobile wallets and much more.

Mobile Apps can be “native” meaning they are designed to for a specific device brand or app store. Web-based apps are applications designed to run on web browsers, unlike native applications, users don’t download web-based apps.

Case study

British Drift Championship

BDC

Native Mobile Applications

What are native apps?

Native apps are developed to work on a dedicated platform by using a definite/basic language, usually Kotlin for Android apps and Objective-C or Swift for iOS apps. If you require your application to be available on both app stores you will be required to develop a native app for each operating system.

A native app is one which is installed directly onto the smartphone or device and can work, in most cases, with limited or no internet connectivity, depending on the nature and features of the app itself. Native apps are also able to take full advantage of the device features such as GPS, camera and microphone. These apps can also utilise the device’s notification system.

Native apps usually provide better usability because they are designed with a specific operating system in mind, they ‘feel right’. They also tend to produce an improved interface that look and feel consistent with the device, enabling them to be intuitive and seamless. The performance experience is faster when using a native app as they are developed whilst following tight guidelines for a particular operating system and they function much faster in comparison to a hybrid app.

However, native apps do come with their disadvantages. Developing a native app requires more resources and incurs a greater cost compared to building a hybrid app. In short, native apps are exactly that – native to the user’s operating system and hence built per those guidelines.

What are hybrid apps?

Hybrid apps are a mixture of web and native apps. They are essentially, at their core, websites packaged into a native wrapper. Like native apps, they ‘live’ in an app store but they are cross-platform applications. They can be used across different platforms, like Android and iOS. Hybrid apps are developed using technologies such as HTML5, CSS and Javascript.

As previously mentioned, a hybrid app is powered by a website, and because of that fact, most of the information on the page is loaded there and then in real-time, as the user navigates through the application. This is different to how native apps work, they download the majority of the content on the first install of the app. This means that an internet connection is required for the user to make full use of a hybrid application.

The advantages of developing a hybrid app includes lower development costs, there is also no need to create different versions of the same app for Android and iOS, meaning you can use the same version of the app across multiple platforms. Secondly, if you create a hybrid app, it can be distributed across all major app stores thus increasing your target market, which you may not have been able to reach if developing a native app.

That being said, native apps tends to appear higher on the list within app stores. The disadvantages of developing a hybrid app include slightly slower performance and efficiency due to the fact hybrid apps rely on the quality of mobile cell signal and speed of wi-fi connection. Hybrid apps sometimes lack the look and feel of native apps and the UI/UX suffers a little, however with new technologies being released and existing ones continuously improving, this is blurring the lines between native and hybrid apps.

mobile phone application

Why Choose Reach

Working with your team from ideation to go-live, ensuring a perfect combination of collaboration and direction throughout.

Our development team will assist you throughout the journey. From the initial strategic meetings and concept stages to development testing and app store launches. Reach Studios centre the whole relationship and process with our clients around an agile methodology. Reach personally pioneer in development quality and high standards. We have a specialist for each process in the application project.

Hybrid App Development

Using the latest technology to improve the efficiency of our team

When it comes to developing mobile apps, the speed of new languages and frameworks being developed is impressive. We utilise a range of different languages to develop our apps, often recommending Hybrid App frameworks such as Flutter, React Native and Ionic over traditional coding languages. These code languages actually deploy to both Apple and Android devices, from a single code base. Effectively cutting the development process in half.

Flutter

Developed by Google on a language called Dart, the creators of Flutter have plans for it to be a single code base for every platform .

React Native

React Native combines the best parts of native development with React, a best-in-class JavaScript library for building user interfaces.

Ionic

An open source mobile UI toolkit for building high quality, cross-platform native and web app experiences.

What our clients say

The decision to completely rebuild our website was a big investment and commitment for our company and now that the project is close to completion I’m feeling relieved that we employed the Reach team to undertake it.

Their advice, technical knowhow, enthusiasm, creativity and patience has made this process much easier than it might have been. They’ve been very flexible to work with and have been conscious throughout of the success of our business, making us feel much more than just ‘another customer’.

I’d definitely recommend them!

Darren Nockall, Director, Trimtraders & Tiles

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