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How do businesses stay visible, trusted and commercially successful as AI changes the way people discover products and services?
Search is changing.
Marketing is changing.
Commerce is changing.
The companies that adapt early won’t just survive, they’ll become the brands AI recommends, customers trust and competitors struggle to catch.
That’s exactly why we created Future Ready Digital: North.
On Friday 18th September, Reach Studios will bring together some of the world’s most respected technology companies to Sheffield for a day dedicated to one thing:
Helping businesses understand what comes next and how to benefit from it.
Making the Future of Digital Commercially Understandable
Over the last 16+ years, we’ve commonly identified that too many businesses are overwhelmed by technology.
New platforms.
New algorithms.
New AI tools.
Everyone tells you what is changing, but very few explain what it actually means for your industry.
Future Ready Digital: North is built around helping ecommerce brands, marketing teams and business leaders understand where digital is heading and how they can build a competitive advantage today.
Why I Believe This Event Matters
For over twenty years, businesses focused on one question:
How do we get found?
Today the question has changed.
How do we become the business AI recommends?
Consumers are increasingly using AI assistants to research products, compare suppliers and build shortlists before they ever visit a website.
That means websites are evolving.
Keywords are losing momentum, instead there is a focus on:
Trust.
Authority.
Expertise.
Customer experience.
Content quality.
These aren’t just SEO considerations, they’re signals to LLMs.
That’s why we’ve invited experts who are helping shape this future.
Hear Directly from Global Digital Leaders
One of the things I’m most excited about is the calibre of speakers joining us.
These aren’t just successful software companies.
They’re businesses influencing how billions of consumers discover brands, make purchasing decisions and build trust online.
Search continues to evolve at an incredible pace, particularly with AI transforming how information is surfaced.
We’re delighted to welcome Reece Medway, Strategic Account Director at Google, who will share insights into where search is heading and what businesses should be preparing for.
If visibility matters to your business, this is a session you won’t want to miss.
Trustpilot
Trust has never been more valuable.
As AI increasingly recommends businesses based on reputation and authority signals, customer reviews have become much more than social proof.
We’re excited to welcome Graham Wilkinson, Head of Agency Partnerships at Trustpilot, to discuss how businesses can build credibility that influences both consumers and AI-driven discovery.
Semrush
Great decisions begin with great data.
We’re proud to welcome Fernando Angulo, Senior Market Research Manager at Semrush, one of the world’s leading authorities on search intelligence and digital marketing.
Fernando will explore how businesses can use data to understand changing consumer behaviour, identify growth opportunities and stay ahead of evolving search trends.
Dotdigital
Customer relationships don’t end after the first purchase.
Retention, personalisation and lifecycle marketing are becoming increasingly important as acquisition costs continue to rise.
Tash Halligan, Senior Enterprise Account Executive at Dotdigital, will demonstrate how leading ecommerce brands are creating more personalised customer experiences across multiple channels to increase loyalty and long-term revenue.
Corkboard Concepts
Paid media is evolving alongside AI.
We’re incredibly excited to welcome Jordan Atchison, Chief Marketing Officer at Corkboard Concepts, one of America’s fastest-growing performance marketing agencies.
Jordan will share how high-growth brands are leveraging Google Ads, Meta, TikTok and emerging AI technologies to maximise return on advertising investment and create predictable growth.
His international perspective makes this a fantastic opportunity for UK businesses looking to stay ahead of the curve.
Why Sheffield?
Reach Studios has always believed world-class digital events shouldn’t be limited to London.
The North is home to incredible businesses, ambitious entrepreneurs and innovative technology companies.
Sheffield deserves an event that brings together global technology brands with regional businesses ready to embrace what’s next.
Who Should Attend?
Future Ready Digital North has been created for ecommerce professionals looking to future-proof their digital strategy, including:
Ecommerce businesses
Learn how AI is changing online retail and what leading brands are doing differently.
Marketing teams
Understand the latest developments across search, customer acquisition, retention and personalisation.
Business owners
Gain practical commercial insights rather than technical theory.
Digital leaders
Discover emerging trends before they become mainstream.
Technology decision-makers
Meet the companies shaping the future of digital commerce.
What You’ll Leave With
- A clearer understanding of AI’s impact on digital marketing
- Actionable strategies from global technology leaders
- Practical frameworks you can implement immediately
- New commercial partnerships
- Fresh ideas for growth
- A stronger understanding of how businesses will compete over the next five years
Join Us This September
I’m incredibly proud of what our team has built.
Future Ready Digital represents everything Reach Studios stands for:
Helping businesses understand change.
If you’re responsible for the growth of your business or simply want to understand where digital is heading I genuinely believe this will be one of the most valuable days you’ll invest in this year.
Places are free, but they’re intentionally limited to encourage meaningful conversations throughout the day.
I’d love to see you there.
Friday 18th September 2026
Millennium Gallery, Sheffield
Free to attend (registration required)
Register your interest today at FutureReadyDigital.co.uk and join us as we explore what it takes to build discoverability, trust and growth in an AI-first world.