Reach Studios have teamed up with Sheffield-based teamwear moguls, Kitlocker, to bring you an exclusive concept sports shirt.
The growing demand for concept football shirts produced on a small scale is growing at a rapid rate. That’s where Kitlocker have hit the jackpot by launching the CREATEDBY platform. CREATEDBY is an extremely flexible platform that makes it easy for designers and influencers to bring their creations to life. That’s where our skills come in!
Our Creative Director, Karl Nuttall, teamed up with the guys at Kitlocker to bring the ‘GAMECHANGER’ concept shirt to life. The branding was created from scratch, working alongside the talented guys at Kitlocker, tweaking every last curve until it was just right.
The name ‘GAMECHANGER’ was intentional too. When you think about football and players that can change the game, their names are usually instantly recognisable; Messi, Ronaldo, Neymar, Hazard, De Bruyne; all GAMECHANGERS on their day. They do what others can’t do, instantly identifiable on the pitch through their unique styles and ability to turn the game on its head. GAMECHANGERS stand out, and needed the apparel to match which is why the bright orange was our chosen base colour.
We thoroughly enjoyed working alongside Kitlocker on this project, and hope to do so again in the future.
Need to kit out your team for the new season? Then look no further than these guys. Check out their website for all your sports and teamwear needs.