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// AUTOTRADER API INTEGRATION
AUTOTRADER API INTEGRATION BUILT FOR ALEXANDERS PRESTIGE
SCROLL TO DISCOVER
// AUTOTRADER API INTEGRATION
AUTOTRADER API INTEGRATION BUILT FOR ALEXANDERS PRESTIGE
SCROLL TO DISCOVER
Automating vehicle advertising. Reducing manual workload by an estimated 80%.
The Goal: Connect an entire vehicle advertising ecosystem through intelligent API integration.
// OUR APPROACH
A seamless experience behind the scenes.
Managing vehicle listings across multiple platforms was creating unnecessary administration for Alexanders Prestige. As a leading independent luxury and performance car retailer, this was an unnecessary use of administrative resource.
With vehicle information being manually transferred between Autotrader, the Alexanders Prestige website and third-party marketplaces, the business needed a more efficient, reliable way to manage its inventory.
Reach Studios developed an automated integration that connects these platforms, removing duplicated data entry, improving consistency and delivering an estimated 80% reduction in manual workload.
One advert. Multiple platforms. Less administration.
// INTEGRATIONS
Connecting platforms. Eliminating duplication.
At the centre of the solution is a bespoke integration using the Autotrader API, connecting vehicle advertising across multiple digital channels.
Autotrader acts as the starting point for the process. Once a vehicle advert is created or updated, relevant information is automatically synchronised with the Alexanders Prestige website and Cars & Classics marketplace.
This connected approach reduces manual intervention while improving consistency across vehicle specifications, imagery and categorisation.
The integration ecosystem includes:
- Autotrader API: The starting point for vehicle inventory and advertising information.
- WordPress: Automatically creates and updates vehicle listings on the Alexanders Prestige website.
- Cars & Classics: Extends vehicle advertising to an additional marketplace without duplicating manual data entry.
- Codeweavers: Supports connected vehicle finance information and functionality.
By integrating these services, we established a more scalable advertising process that supports operational efficiency, consistent customer experiences and stronger foundations for SEO.
// LIVE AND READY
An 80% reduction in manual workload.
One vehicle advert. A connected digital ecosystem. By removing repetitive data entry and automating the movement of vehicle information, Reach Studios has transformed how Alexanders Prestige manages its vehicle advertising. The new workflow is estimated to reduce the manual workload associated with creating and maintaining vehicle adverts by approximately 80%, freeing the team to focus on customers and other business priorities. Built for efficiency. Ready to scale. Beyond the immediate efficiency improvements, the integration provides Alexanders Prestige with a more consistent and scalable approach to vehicle advertising. Reduced duplication, improved data accuracy and automated updates mean the business can manage its digital inventory more efficiently without compromising the standards expected of a luxury automotive retailer. The outcome is simple: less administration, better-connected systems and more time to focus on customers.
80% 
Estimated reduction in manual vehicle advertising workload.
3 platforms
Autotrader, Alexanders Prestige and Cars & Classics connected through an automated advertising workflow.
1 central workflow
A single starting point for creating and maintaining vehicle adverts across connected platforms.
API Development
Modern businesses rarely run on a single system. We design, build and integrate APIs, webhooks and middleware layers that let your software talk to each other properly, reducing duplication and cutting down errors. Giving your teams a single source of truth to work from.
Integration Specialists
Every successful integration begins with a detailed audit of your existing systems, data flows and operational workflows. We examine how your platforms currently interact; identifying technical constraints, duplication, bottlenecks and opportunities for consolidation.
// CASE STUDIES
MORE OF OUR WORK
Working alongside our partners, we unlock true value through creativity, technology and business-minded thinking.
Working alongside our partners, we unlock true value through creativity, technology and business-minded thinking.
