// CARLSBERG BRITVIC B2B ECOMMERCE

B2B procurement portal design and development for the Carlsberg Britvic Group

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// CARLSBERG BRITVIC

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DEVELOPING A PROCUREMENT PORTAL FOR CARLSBERG BRITVIC TO CONTROL UK ORDERING AND SPEND CONTROL.

We were commissioned by Arden Winch and Carlsberg Britvic to design and develop a UK-wide B2B procurement portal. Carlsberg Britvic operates across multiple locations, including logistics hubs, offices, warehouses, and brewing facilities, and employs over 5,000 people nationwide. They required a centralised solution that would enable teams and divisions to order products efficiently while maintaining clear spend control.

// OUR APPROACH

THE PROCESS

// STACK & INTEGRATIONS

B2B ECOMMERCE PLATFORM

Magento was selected as the platform for developing the B2B procurement portal due to its flexibility, scalability, and strong support for complex business requirements. As an enterprise-grade eCommerce platform, Magento is well suited to organisations operating across multiple locations, teams, and purchasing workflows. One of the key advantages of Magento is its native B2B functionality, including company accounts, role-based permissions, custom pricing, and approval workflows. These features allow businesses to control who can order, what they can order, and how spending is managed across departments, making it ideal for procurement environments. Magento also offers seamless integration capabilities with ERP, inventory, and finance systems, ensuring accurate product data, pricing, and reporting across the organisation.

// BEYOND UI/UX

Increasing company engagement by utilising the finest digital details

We applied bespoke branding across all UI components of the B2B site, carefully tailoring elements such as buttons, form fields, navigation, typography, iconography, and interactive states to align precisely with the brand’s visual identity, ensuring a cohesive, intuitive, and recognisably branded user experience at every touchpoint.

The portal looks and feels brilliant, thank you for changing the branding mid-merger with Britvic. This will help our teams order whilst controlling spend at various levels. Thank you so much.

Helen Wilkes Head of Development - Carlsberg Britvic

// CASE STUDIES