How much does SEO cost?

SEO costs depend on your market, competition, current visibility and growth objectives. We build strategies around the opportunity rather than fixed packages, so your investment is focused on the activity most likely to generate measurable commercial growth.

How long does SEO take to deliver results?

SEO is a long-term growth strategy, but you don't necessarily need to wait months to see movement. Technical improvements can have an immediate impact, while meaningful growth in rankings, organic traffic and enquiries typically builds over several months.

How will you measure SEO success and ROI?

We focus on the metrics that matter to your business, not just rankings. That means measuring visibility, qualified organic traffic, enquiries, conversions and revenue wherever possible, giving you a clear picture of what SEO is contributing commercially.

What will you actually do each month?

Your activity is driven by an ongoing strategy covering technical SEO, content, authority and search visibility. We continually analyse performance, identify opportunities, implement improvements and prioritise the work that can have the greatest impact.

Why should we choose shift?

We combine SEO expertise with technical, development, ecommerce, data and digital strategy capabilities. That means we're not limited to recommending changes; we can identify what needs to happen, understand the commercial reason behind it and help deliver it.

How are AI and ChatGPT changing your SEO strategy?

Search is no longer just about ranking in Google's traditional results. We consider how your business is discovered, understood and recommended across Google AI experiences, ChatGPT and other AI platforms, alongside traditional search. The goal is to build visibility wherever your customers are searching and researching.

// SHIFT

Preparing businesses for AI-first search and discovery.

// Powered by

THE SIX STAGE SHIFT OPTIMISATION

Preparing businesses for the future of search and discovery in an AI-first world

AI and SEO optimisation and practical guidance
Brand and customer experience direction
Commercial targeting and technical roadmaps
Strategic insights and continuous improvements

// AI and SEO data signals and evaluations

Business discovery

The Shift team initially perform business, brand and customer experience positioning research, and assessment of your current approach to AI and SEO readiness. By immersing ourselves in your organisation we gain a comprehensive view of the business purpose, operation and customer, and how optimisation can drive benefits to the business.

// Brand and customer experience immersion

Readiness Workshop

Our comprehensive one-day workshop enables our team to immerse themselves in your organisation, understanding the business purpose, brand positioning, operation and customer profile, and how optimisation can drive effective benefits to the business.

// The Shift 18 point backbone strategy

Technical foundation

Core to the optimisation workshop, it is imperative to have the correct foundations in place. Our backbone strategy looks to position your business for all the technical requirements, and identify the majority of the initial groundwork needed to drive optimisation and growth.

// The Shift AI optimisation strategy

AI and content foundation

Understanding about the new wave of AI feeds and protocols is important in ensuring your business is optimised for the changing AI landscape. Understanding the differences in how the top three (open AI, Gemini and organic search) are working and continuously evolving is becoming a hygiene level of maturity for business.

// The Shift content strategy

Content optimisation

Content is vital in the AI landscape, and the consumer expectation from content is changing and needs to be focused on behaviour and emotion. The Shift programme provides guidance on creating impactful AI optimised content for customer engagement to drive commercial discovery and conversion.

// Measurement and continuous improvement

Monthly reports & consultation

Continuing from the workshop, the team identify a 12 month plan for ongoing AI and SEO e-commerce optimisation to drive growth and scale, fuelled by data measurement and analysis.