// SHIFT

Preparing businesses for AI-first search and discovery.

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THE SIX STAGE SHIFT OPTIMISATION

Preparing businesses for the future of search and discovery in an AI-first world

  • AI and SEO optimisation and practical guidance
  • Brand and customer experience direction
  • Commercial targeting and technical roadmaps
  • Strategic insights and continuous improvements

// AI and SEO data signals and evaluations

Business discovery

The Shift team initially perform business, brand and customer experience positioning research, and assessment of your current approach to AI and SEO readiness. By immersing ourselves in your organisation we gain a comprehensive view of the business purpose, operation and customer, and how optimisation can drive benefits to the business.

// Brand and customer experience immersion

Readiness Workshop

Our comprehensive one-day workshop enables our team to immerse themselves in your organisation, understanding the business purpose, brand positioning, operation and customer profile, and how optimisation can drive effective benefits to the business.

// The Shift 18 point backbone strategy

Technical foundation

Core to the optimisation workshop, it is imperative to have the correct foundations in place. Our backbone strategy looks to position your business for all the technical requirements, and identify the majority of the initial groundwork needed to drive optimisation and growth.

// The Shift AI optimisation strategy

AI and content foundation

software journeys

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// The Shift content strategy

Content optimisation

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// Measurement and continuous improvement

Monthly reports & consultation

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// PROJECTS BY REACH STUDIOS

// FAQs