Reach studios is a leading Software Agency dedicated to high-performance and industry leading solutions. We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive growth through innovative strategies and campaigns.
Key Responsibilities:
Market Research and Analysis:
- Conduct market research to understand consumer behaviour and market trends.
- Analyse data to identify target audiences and market opportunities.
- Monitor competitors and industry developments.
Strategy Development:
- Develop marketing strategies and plans aligned with business objectives.
- Set marketing goals and key performance indicators (KPIs).
- Budget and forecast marketing expenditures.
Campaign Management:
- Plan and execute marketing campaigns across various channels (e.g., digital, print, social media, events).
- Coordinate with creative teams to develop promotional materials.
- Manage timelines and ensure campaigns are delivered on time and within budget.
- Optimise online presence and campaigns for better performance.
Sales Support:
- Create sales materials and presentations.
- Collaborate with sales teams to align marketing and sales strategies.
- Generate and nurture leads through marketing activities.
Performance Analysis and Reporting:
- Measure the effectiveness of marketing campaigns through metrics and analytics.
- Prepare reports and present findings to stakeholders.
- Make data-driven recommendations for future marketing efforts.
- Analyse website traffic and user engagement through analytics tools.
Collaboration and Coordination:
- Work with cross-functional teams such as product development, sales, and customer service.
- Manage relationships with external vendors and agencies.
- Coordinate with internal stakeholders to align marketing efforts with overall business goals.
Brand Management:
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Develop and maintain brand guidelines.
- Enhance brand recognition and reputation in the market.
Content Creation and Management:
- Create engaging content such as blogs, social media posts, video clips, podcasts, video interviews, and email campaigns.
- Run paid advertising campaigns on search and social platforms
- Manage content calendars and scheduling posts.
Social Media Management:
- Develop and implement social media strategies.
- Engage with followers and respond to comments and messages.
- Track social media metrics and adjust strategies accordingly.
Qualifications:
- A minimum of three years of marketing experience at a senior level.
- Excellent management skills and the ability to deliver multiple projects simultaneously.
- Experience in adapting content for different audiences to maximise impact and ROI.
- Event management experience and knowledge of the equestrian industry/events is a plus.
- Extensive experience in stakeholder management and the ability to engage people across a large, diverse organisation.
- Ability to monitor social media outside of normal working hours.
- Ongoing commitment to keep up to date with developments in marketing and evidence of continued professional development (CIM qualification/membership desirable).
- Proven track record of delivering successful campaigns and implementing B2B and B2C strategies.
- Proficiency in Google Analytics and digital marketing tools/software.
- Strong analytical skills to interpret digital marketing data.
Job Types
Full-time, Permanent
Pay
£ DOE
Benefits
– Casual dress
– Company events
– Pension scheme
– Cycle to work scheme
– EV car scheme
– Ample free parking
– Fully funded Perkbox membership (access to 000’s of discounts)
– Fully funded Medicash membership (health and wellbeing)
– Profit share scheme
– Modern workplace amenities:
– On-site shower
– Kitchen
– Gaming setup for downtime
– Flexible working hours
– Annual leave – we offer 20 days annual leave plus all UK public holidays as standard, as well as a business shut down over Christmas and New Year
– We’re a friendly, social bunch – We have our fair share of social events which involve all of our team. From the Summer and Christmas party to Friday Beers, we’ve something for everyone.
Schedule:
Monday to Friday
Work Location
Sheffield
Application Deadline: 01/11/2024
Reach Studios is an equal opportunity employer and welcomes applications from all qualified individuals.
