Case Study


February 2015

Design, UI, UX

UI and UX development for the NHS Leadership Academy online and mobile application, NHSX.


The NHSX platform is a web-based application for the NHS Leadership Academy’s online leadership community.

This is the Learning Management System (LMS) for NHS health care colleagues. Originally developed to facilitate applications or aftercare for participants who have already completed a leadership programmes. Later developing into a tool enabling access to resources and engaging content provided by the NHS Leadership Academy.

The system contains a whole host of resources, educational information, courses and also allows NHS members to talk and communicate with other members who are signed up. They can contribute to the blog and share views on the latest internal NHS services that are available.

The brief

To design the front-end style guide for the complete system. Tasked with improving user experience interfaces and implementing them into frameworks that would shape the design of the project.

Key NHSX challenges

This project was a lot bigger and more intricate than a basic style guide. The deliverables include designs specifically for particular user personas. Drilling down into user behaviour and configuring layouts for mobile, tablet and desktop. We began with user journeys and exploring all aspects of how a user would start the interaction with the application. There are hundreds of different pathways and journeys a user could take depending on what they were using the service for. Furthermore, there were also elements of this project to influence particular journeys and areas of the system.

The results

The result includes a highly detailed style guide containing basic elements, complex components and widgets. Information message structures, as well as developing the full framework, pages and different areas throughout the application. As a result it was an incredible project to work on and the team enjoyed every step of the process. The team were delighted to utilise the analytics provided by the NHS to not only influence the decisions made when building this project, but to also gain a brilliant insight to public sector research on successful UI and UX practices which can be applied to future projects in this sector.

View more about the NHS Leadership Academy.

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